SEO stands for search engine optimization; SEO is the process and science of bringing more visitors to the site via the results of a search engine.
The higher a website ranks in the page results of search engines, the greater the chance that that site will be found by potential customers/visitors. Site ranking is vital in building traffic to a site.
When people click thru on a search engine result, they do so normally because of how close it is to the top of the page and/or what description that is given underneath the heading.
SEO helps to make sure that a site is accessible to search engines & increase the probability that a site will be found by the search engine spiders.
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