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The Ultimate Blogger Writing Guide

Jun 23, 2009 ·



Every new Blogger probably face the biggest problem with the content for his blog . I have seen plenty of bloggers shutting their blogs just because they were unable to produce quality content . Actually this is not going to be a big problem if you follow some of the basic writing techniques .

There are thousands of writing guides with very good strategies , but if you have a glance at them the basic techniques are same throughout . I shortlisted some strategies which every new blogger might think useful.

Here are those...

1. Put the reader first. The purpose of writing is clear, sometimes persuasive, communication. It is not about you or your clever ideas. If you write to impress, you will distract the reader from the content. Good writing is like a store window. It should be clean and clear, providing an unobstructed view of the contents within.

2. Write in a conversational style. There is a road sign often posted near construction sites that always irritates me. It reads, “Maintain present lane.” Why so formal? A more conversational style would be better: “Stay in your lane” or “Do not change lanes.” If you write as if you’re wearing a top hat and spats, you distance yourself from the reader and muddle the message.

3. Use simple words. Since your purpose is to communicate and not impress, simple words work better than big ones. Write “get” instead of “procure.” Write “use” rather than “utilize.” Use the longer words only if your meaning is so precise there is no simpler word to use.

4. Use short sentences. You should keep sentences short for the same reason you keep paragraphs short: they’re easier to read and understand. Each sentence should have one simple thought. More than that creates complexity and invites confusion.

5. Be specific. Don’t write “Many Bloggers Prefer Style A.” Write “97% of Bloggers Prefer Style A.” Don’t write “The New Gadget is released in many Cities.” Write “The New Gadget is released in Mumbai, Texas, Hyderabad , Sydney etc.” Get to the point. Say what you mean. Use specific nouns.

6. Be clear. This may be the most important rule of all. Without clarity, your writing fails on every level. You achieve clarity when you accurately communicate the meaning in your head to the head of your reader. That’s difficult. Look at your writing with an objective eye. Consider what might be misunderstood and rewrite it. Find what is irrelevant and delete it. Notice what is missing and insert it.

Remember that if your blog fails , it's probably because you don't have good writings . Never get disheartened  if you fail initially . Follow these suggestions here and never look back .



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