As mentioned in previous posts, there are plenty of things that you need to do other than posting content. Just "doing it" can mean significant increases in traffic, but what you really want to do here is - as in your main site - generate qualified traffic.
Post Writing - Content Creation Discipline
By that, I mean you want to draw in people who want exactly what you offer. That requires a disciplined approach to content creation;
- Research and consider carefully what your post is about, and know why you are writing it - the objective!
- Identify the keyword phrase/s that people are using to find information relevant to the topic you will write on.
- Ensure you place keywords in the post title, and early in the first paragraph, with some additional emphasis on the words, such as bold / italics.
- Include "exact match" keyword phrases throughout the body of the article.
- Add tags i.e. a short list of specific relevant keywords - this may be used in the post page Keyword meta-tag.
- Write a concise Excerpt, loaded with keyword phrases - this may be used in the post page Description meta-tag.
- Use the Spell Checker !
Remember that "You NEVER get a second chance to create a first impression!"
Business Blogs Should Inform & Educate
In a business blog, which is there to inform & educate potential clients about aspects of your business, try to provide useful information, without a blatant sales pitch. By all means, encourage readers to "Inquire about Free Personal Advice" or "Contact us for More Information" but don't overdo the sales pitch. Your goal is to convey your depth of knowledge and experience, and build credibility.
Next Step in the process is to Optimze your blog for Search Engine
Continue reading ......Creating High Traffic Blog - Part III
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